Custom Genetics Solutions officially opened its doors in the fall 2017 after an extensive facelift to the office, barns and the addition of an industry leading laboratory.
Custom Genetics Solutions officially opened its doors in the fall 2017 after an extensive facelift to the office, barns and the addition of an industry leading laboratory.


By Codi Vallery-Mills

There isn’t much time in between busy seasons for the staff at Custom Genetics Solution. Frank Jackson, general manager at CGS, says the first Spring collection season was very busy and went well.  “It exceeded expectations actually,” Jackson says. And now they are getting ready for the next busy season as bulls come off pasture.
The facility has a long history of being a bull stud – first with its creation by Iowa cattleman, Lloyd Jungman, and then later when Genex CRI took over operations. When cattle producers learned the Mitchell bull stud was set to close its doors, seventeen cattle producers and ag business professionals from South Dakota joined together to form CGS and invest in the facility to bring the best in genetic solutions to cattle producers.
CGS officially opened its doors in the fall 2017 after an extensive facelift to the office, barns and the addition of an industry leading laboratory. The purchase of a new offsite facility is the home for a new pre- entry barn and is helping to ensure the highest level of bio-security for their customers. Bio-security and bull comfort are of the utmost importance at CGS.
Upon entry each bull is individually assessed and a custom diet is formulated to optimize their performance. Bulls are housed individually in one of 86 pens that allow them to exercise and remain comfortable  

Quality Product
With aspirations to be industry leaders, the CGS team sought after the highest quality of equipment that was available. This search brought them to Minitube USA. Today, CGS is the only custom stud facility in the nation to use their state-of-the-art technology. In addition to human evaluation, ejaculates are evaluated through a computer-assisted sperm analysis system. With the use of fluorescence, advanced examination can be utilized to evaluate the internal structure of the sperm cells. It is these additional tests that CGS offers that sets them apart from their competitors. This advance testing represents the future of semen evaluation as it looks much further than just the motility of the sperm cells.
“Our new approach to assessing motility ensures that we are more stringent on semen quality. Evaluating semen on a progressive motility level means that we are only including most valuable sperm cells in our analysis.  In comparison to the traditional method where all moving cells were included in the evaluation,” Ben Roudabush who works for CGS says.
In addition to new evaluation equipment, CGS invested in the flag ship of freezing units. Their Turbo Freezer decreases the stress put on sperm cells going into the freeze and therefore, increases the viability of sperm cells post thaw.
Bulls from South Dakota and surrounding states make up the main clientele, however, there are also producers from all over North America that are taking advantage of the new technology at CGS.  Custom Genetic Solutions has been grated USDA approval as an export facility. They have already been linking world class genetics of US producers with cattleman around the world.

The Extras
Office Manager Alexis Ostrom says, “Clients to the bull stud appreciate the building improvements that have been made. The staff also strives to provide the little extras that make doing business with CGS a positive experience.”
Ostrom says communication with clients about their bull(s) is paramount. “We utilize different styles of communication on an individual customer basis. This includes using our online database ‘Bullseye’, emails, phone calls, or text messages to maintain an efficient line of contact.   
“We have had feedback that customers appreciate regular updates of their bulls’ performance at stud and that the added transparency that they feel through the CGS experience is refreshing,” Jackson says.
This CGS experience goes much further than customer service. “Along with providing the highest quality of semen, we offer access to some of the industries most talented individuals in livestock photography and presentation. We pride ourselves on capturing the most elite pictures to be used for sire promotion,” states CGS Herdsman Tim Anderson

Stop On In
Staff at CGS welcomes any visitors to stop in and see them yet this summer. The door is always open, and producers are encouraged to tour the facility. CGS is located at 40275 257thStreet. Producers will want to take the I-90 exit 325 for Betts Road and then travel south to 257thStreet.