Most of the calves coming through the sale ring on Oct. 25 at Mobridge Livestock will have been age and source verified through the Red Angus Association of American Yellow Tag program.
Most of the calves coming through the sale ring on Oct. 25 at Mobridge Livestock will have been age and source verified through the Red Angus Association of American Yellow Tag program.
By Codi Valllery-Mills
If you are looking to buy Red Angus feeder cattle or replacement heifers in the Northern Great Plains, Mobridge Livestock has just the sale for you. The livestock auction barn has traditionally set the pace for Red Angus influenced cattle, selling roughly 3,250 head last year. The Anderberg family, which runs the sale facility, is nationally recognized for their promotion of the breed and the quality of cattle that show up sale day.
Because of this, Mobridge Livestock along with the help of Gill Red Angus of Timber Lake, S.D. will hold the first ever Red Angus Influence Only calf sale on Tuesday, Oct. 25.
Clint Berry, Commercial Marketing Director of the Red Angus Association of America says the transition to the one-day sale made sense. “Mobridge is in the heart of Red Angus country. There are multiple breeders in the area, two with 30 plus years in production. It’s a piece of the country that has strong Red Angus cattle operations.”
Berry says the livestock barn has always been able to promote the breed well during their special calf sales, but the quantity and quality of Red Angus cattle coming into the sale ring at Mobridge justified a day all their own.
“Red Angus cattle have often been the highlight at past sales at Mobridge. The sale barn there knows how to promote them and the buyers know what they are getting – cattle that do well in a feedyard, yield and grade well and are consistent,” says Berry.
Bryan Gill of Gill Red Angus has been instrumental in getting the new sale started. 
“Jason Anderberg and I talked a little about it before a special feeder calf sale last year, but we were not quite sure if the year was right, as we didn’t know if we would get enough cattle.  But as it turned out, there was over 3,000 head of Red Angus influenced cattle intermixed with about 5,000 head of other calves that day.  So I spoke with Mobridge Livestock this summer about a Red Angus only calf sale, and they were all for it,” says Gill. “There will be several Red Angus influenced calf sales around the country, but this is the first, and only sale where their will be Red Angus influenced calves alone.  Plus it will also be the biggest Red Angus influenced calf sale in the country and probably ever.”
Jack Bickel of Firesteel, S.D. has been raising commercial Red Angus cattle since 1979. He will be consigning cattle to the Oct. 25 sale, which is expecting roughly 3,500-4,500 Red Angus influence cattle that day.
He says the Red Angus Association has done a good job of promoting the breed, not following fads and implementing whole herd reporting. Bickel says Red Angus have led the beef industry in whole herd reporting and it has helped the breed offer reliable EPDS to cattlemen like him for genetic selection.
“Every calf from a purebred animal has to be reported on, whether the breeder plans to register that animal or not. It helps give a true picture of the animals you are buying,” says Bickel.
He also appreciates the age and source verified program the Red Angus Association has available. Bickel uses the system, which is a yellow tag placed in the ear, on his steers calves. This helps trace back every animal to the ranch of origin and gives buyers a piece of mind that they are source verified.
Gill says he has gotten good response about the sale from consignors like Bickel. “They all seem to understand that selling ‘like’ cattle is very important and they seem to want to be part of this exciting sale.  Mobridge Livestock is nationally known for their support of Red Angus cattle and their market shows it, especially on the female said of it.  Their seems to be more Red Angus replacement heifers that sell through Mobridge Livestock than anywhere else, and the consignors seem to get paid better for them as well.  As a seed stock provider, we are very proud and excited that our customers and their calves will have a day of their own, and we think it will be very positive for them and the breed,” adds Gill.
Brad Hollenbeck, ranches with his brother, Kim, in the Mobridge area, near the small town of Promise, S.D. He believes the sale is a great opportunity for the Red Angus breed.  “The area is highly concentrated with Red Angus cattle because of the top seedstock and commercial operations there are here. Being able to sell pots loads of Red Angus cattle at the sale will do nothing but strength the breed as buyers will get a chance to see and compare large numbers of them and not just a few hundred here and there. It will make for a better showing of the cattle,” says Hollenbeck.
If you would like more information on this sale, contact Jason Anderberg, Mobridge Livestock at 605-848-0038 (moblvstk@westriv.com) or Bryan Gill, Gill Red Angus at 701-730-0134 (bigredgenetics@hotmail.com).
If you are looking to buy Red Angus feeder cattle or replacement heifers in the Northern Great Plains, Mobridge Livestock has just the sale for you. The livestock auction barn has traditionally set the pace for Red Angus influenced cattle, selling roughly 3,250 head last year. The Anderberg family, which runs the sale facility, is nationally recognized for their promotion of the breed and the quality of cattle that show up sale day.
Because of this, Mobridge Livestock along with the help of Gill Red Angus of Timber Lake, S.D. will hold the first ever Red Angus Influence Only calf sale on Tuesday, Oct. 25.
Clint Berry, Commercial Marketing Director of the Red Angus Association of America says the transition to the one-day sale made sense. “Mobridge is in the heart of Red Angus country. There are multiple breeders in the area, two with 30 plus years in production. It’s a piece of the country that has strong Red Angus cattle operations.”
Berry says the livestock barn has always been able to promote the breed well during their special calf sales, but the quantity and quality of Red Angus cattle coming into the sale ring at Mobridge justified a day all their own.
“Red Angus cattle have often been the highlight at past sales at Mobridge. The sale barn there knows how to promote them and the buyers know what they are getting – cattle that do well in a feedyard, yield and grade well and are consistent,” says Berry.
Bryan Gill of Gill Red Angus has been instrumental in getting the new sale started. 
“Jason Anderberg and I talked a little about it before a special feeder calf sale last year, but we were not quite sure if the year was right, as we didn’t know if we would get enough cattle.  But as it turned out, there was over 3,000 head of Red Angus influenced cattle intermixed with about 5,000 head of other calves that day.  So I spoke with Mobridge Livestock this summer about a Red Angus only calf sale, and they were all for it,” says Gill. “There will be several Red Angus influenced calf sales around the country, but this is the first, and only sale where their will be Red Angus influenced calves alone.  Plus it will also be the biggest Red Angus influenced calf sale in the country and probably ever.”
Jack Bickel of Firesteel, S.D. has been raising commercial Red Angus cattle since 1979. He will be consigning cattle to the Oct. 25 sale, which is expecting roughly 3,500-4,500 Red Angus influence cattle that day.
He says the Red Angus Association has done a good job of promoting the breed, not following fads and implementing whole herd reporting. Bickel says Red Angus have led the beef industry in whole herd reporting and it has helped the breed offer reliable EPDS to cattlemen like him for genetic selection.
“Every calf from a purebred animal has to be reported on, whether the breeder plans to register that animal or not. It helps give a true picture of the animals you are buying,” says Bickel.
He also appreciates the age and source verified program the Red Angus Association has available. Bickel uses the system, which is a yellow tag placed in the ear, on his steers calves. This helps trace back every animal to the ranch of origin and gives buyers a piece of mind that they are source verified.
Gill says he has gotten good response about the sale from consignors like Bickel. “They all seem to understand that selling ‘like’ cattle is very important and they seem to want to be part of this exciting sale.  Mobridge Livestock is nationally known for their support of Red Angus cattle and their market shows it, especially on the female said of it.  Their seems to be more Red Angus replacement heifers that sell through Mobridge Livestock than anywhere else, and the consignors seem to get paid better for them as well.  As a seed stock provider, we are very proud and excited that our customers and their calves will have a day of their own, and we think it will be very positive for them and the breed,” adds Gill.
Brad Hollenbeck, ranches with his brother, Kim, in the Mobridge area, near the small town of Promise, S.D. He believes the sale is a great opportunity for the Red Angus breed.  “The area is highly concentrated with Red Angus cattle because of the top seedstock and commercial operations there are here. Being able to sell pots loads of Red Angus cattle at the sale will do nothing but strength the breed as buyers will get a chance to see and compare large numbers of them and not just a few hundred here and there. It will make for a better showing of the cattle,” says Hollenbeck.
If you would like more information on this sale, contact Jason Anderberg, Mobridge Livestock at 605-848-0038 (moblvstk@westriv.com) or Bryan Gill, Gill Red Angus at 701-730-0134 (bigredgenetics@hotmail.com).