CBW Photo
CBW Photo

On any given day from January to May, livestock producers have a large number of bull sales to choose from. For those in the seed stock business, the question is how to make your sale unique – not only in terms of genetics and EPD’s, but also the actual sale. What will draw buyers to choose to attend your sale?

Producers from across the region are finding fun and unique ways to draw crowds to their sale.

Spring Valley Angus, LaMoure, ND

Rich and Pam 


When a local restaurant went out of business a few years ago, the Habermans purchased the old soft serve ice cream machine. “It wasn’t in working condition, so it sat in my garage for a few years,” said Pam Haberman. At first, the Habermans were unsure what to do with it, but after looking into it, they found it wouldn’t take much to get it going again. 

Now, instead of bars and cookies for dessert at their sale lunch, customers can look forward to homemade strawberry or chocolate soft serve ice cream. “Most everybody likes ice cream,” said Haberman. “It really is fun. Everyone looks forward to it.”

Spring Valley Angus welcomed warm weather for their sale this year- perfect for their ice cream treats. 

Crump Red Angus, Gillette, WY

Jesse and Charity Crump

As parents to five young children of their own, Jesse and Charity Crump know what it’s like to haul the family several hours to a bull sale and then expect them to sit still even longer. When the Red Angus producers started planning their own sale, they asked themselves, What can we do to make bull sales fun for kids?

“Let’s get youth involved in this. Let’s welcome kids to this, instead of making this two hours of where you have to sit still,” Charity Crump said. 

Children who attend the Crump’s sale each receive a gift bag – complete with a coloring book, crayons, snack and juice box. 

All youth, ages 5-18, who attend also receive a raffle ticket to win a heifer from the Crumps’ herd. The Crumps started the heifer giveaway three years ago as a way of encouraging the next generation to become involved in agriculture. 

The heifer giveaway has generated a lot of excitement for the youth who attend. “There are kids sitting on the edge of their seats,” said Crump. Fifty-five raffle tickets were given out at this year’s sale. The winning ticket belonged to a young boy from Wibaux, Mont. “He’s the quietest, sweetest kid. He’s come to everyone of our sales,” said Charity. “The hardest part is only having one to give away. You wish you had 55 heifers to give away.”

To celebrate their fifth bull sale this year, the Crumps also gave away a bull at this year’s sale. All registered buyers were entered to win up to the average sale price to go towards their bull purchase. If they didn’t buy a bull this year, the credit will be applied towards a bull purchase in 2018.